PPC stands for Pay-Per-Click. It is a type of online advertising model where advertisers pay a fee every time someone clicks on their ad. PPC advertising is typically used to drive traffic to a website, generate leads, or sell products or services online. In a PPC campaign, advertisers bid on specific keywords or phrases relevant to their target audience. When someone searches for those keywords or phrases on a search engine like Google, the search engine displays ads relevant to the search query. Advertisers then pay the search engine a fee when someone clicks on their ad. PPC advertising is a popular method of online advertising in India, and many businesses use it to drive traffic and sales to their websites. Some popular platforms for PPC advertising in India include Google Ads, Bing Ads, and Facebook Ads.